New Branding for a Trucking Company

This project was an interesting journey. I was commissioned first to create a logo for a food truck. The client then pivoted to a new business venture, obtaining a semi instead for moving freight throughout Florida. I was able to retool the gator from the original illustration into the final design.

Plow Boy Freight Movers Logo
plow boy freight movers logo

Variations

The company needed logo variations for different applications – tee shirts, the side of the trucks, their website and social.

Original Designs

The food truck logos featured softer colors and palms.

plow boy's comfort kitchen logo
plow boy's comfort kitchen logo
plow boy's comfort kitchen logo