Pyper, Inc. Client

Pinellas County Economic Development

New Branding for PCED

Pinellas County Economic Development needed a refreshed brand identity to represent the thriving community they foster and continue to grow. As the creative director of Pyper, Inc., I worked with the creative designer to create several logo concepts. PCED ended up loving this version I created to demonstrate the vibrancy, beauty and forward motion of the business ecosystem. The rebrand launched in the Spring of 2024.

Check out the logo on pced.org

Before
Old logo for Pinellas County Economic Development
A bright colorful logo - PCED – Pinellas County Economic Development with URL
A bright, colorful horizontal logo - PCED – Pinellas County Economic Development

Variations

The company needed logo variations in addition to the primary logo for different applications – horizontal for the website, stacked for print and digital ads, branded collateral, sales sheets and more. Some include the website URL.