This project was an interesting journey. I was commissioned first to create a logo for a food truck. The client then pivoted to a new business venture, obtaining a semi instead for moving freight throughout Florida. I was able to retool the gator from the original illustration into the final design.
Variations
The company needed logo variations for different applications – tee shirts, the side of the trucks, their website and social.
Original Designs
The food truck logos featured softer colors and palms.
